Home Page H Greek Pledge

Greek Pledge

Greek Pledge

A voluntary initiative to change food advertising to kids.

The Greek Pledge is a voluntary initiative by food and beverage companies to improve the way they advertise to children under 13 years of age. It aims at tackling childhood obesity and non-communicable diseases. It was developed in the context of the European Pledge. 

This is an initiative of the Federation of Hellenic Food Industries, supported by the Greek Federation of Advertisers.