LIKE-A-PRO (From niche to mainstream – alternative proteins for everybody and everywhere) aims at facilitating sustainable and healthy diets by shifting promising alternative protein food products, from niche to mainstream, making them more available, accessible, and acceptable to all population groups (youth, adults, elderly, vulnerable groups – low socio-economic status, ethnic minorities, living in rural locations) and everywhere (urban, peri-urban and rural areas).
This will be achieved via development of 16 products with ingredients from 7 novel and improved protein sources (sustainable, improved taste and texture, compliant with EU legislation), as well as co-design and explore solutions together with 24,430 EU citizens to promote alternative proteins in food environments. It is estimated that by 2050, 21 million Europeans will have diets more aligned with the national dietary recommendations supporting the European Green Deal, the Farm to Fork strategy and the EU’s climate goals.
The project started in November 2022 (with a foreseen duration of 48 months). The project consortium consists of 42 partners, who are representatives along the entire alternative protein value chain (protein producers, ingredient and product developers, culinary centers, food clusters), scientists, and market and communication experts. However, the scope will be beyond the consortium via direct engagement of citizens, industry, processors, retailers, food services, cooks, and caterers.
The role of SEVT will be decisive for the dissemination of the results following the European Green Deal and the Farm To Fork strategy for a sustainable development. The project is funded by the EU under the HORIZON2022 program.
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