A voluntary initiative to change food advertising to kids.


What is the Greek Pledge;

  • The Greek Pledge is a voluntary initiative by food and beverage companies to improve the way they advertise to children under 13 years of age. It aims at tackling childhood obesity and non-communicable diseases. It was developed in the context of the European Pledge. 

  • This is an initiative of the Federation of Hellenic Food Industries, supported by the Greek Federation of Advertisers.


Aim of the Greek Pledge

The Greek Pledge aims at encouraging stakeholders to take initiatives that promote healthy lifestyles to children.


Registration form

In order to participate you should send the registration form to the Communications Manager of SEVT (Mrs. Sofia Savvopoulou, E: sofsav@sevt.gr).